Carnival Cruise Line wants their guests to Choose Fun. Their latest brand campaign will feature a series of short spots highlighting the fun that you can have onboard and ashore on a Carnival cruise.
After conducting guest research, Carnival’s ad agency, Anomaly, discovered that the Carnival brand, guests and crew all share the common belief that fun is a choice and whether on board or ashore, those vacationing with Carnival choose to be their truest self, embrace positivity and have fun with others.
Carnival’s President Christine Duffy said:
“As America’s Cruise Line, Carnival has always delivered on our brand promise of fun, memorable vacations at a great value,”
“This new campaign promises to be an irresistible invitation for prospects to rethink their beliefs about cruising and consider Carnival as their next vacation.”
The Choose Fun campaign launches with two distinctly different sets of advertising. First, longer-length testimonials depict first-time cruisers who were initially reluctant to set sail but were liberated on a Carnival cruise, making the vacation more fun and memorable for everyone. These testimonials are viewed in unexpected situations such as sliding down a water slide, posing for photos and even conversing with family members under water. The three testimonials include:
The Choose Fun campaign will be seen on paid social and modular online videos on platforms such as Amazon Video, Hulu, Roku and Vevo. The new advertising will also air on television in the Atlanta, Houston Dallas and LA markets during high profile events like the GRAMMY’s Red Carpet and NFL Playoff Games.