Tag: Cruise Line Marketing

To further strengthen Carnival Cruise Line’s new Choose Fun campaign, they have announced NBA Hall of Famer and TNT commentator  Shaquille O’Neal – also known as “Shaq” – has been given a new title, joining Carnival Cruise Line as their newly appointed “CFO.”   The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,”. As the newly appointed “CFO,” O’Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful…

Carnival Cruise Line wants their guests to Choose Fun. Their latest brand campaign will feature a series of short spots highlighting the fun that you can have onboard and ashore on a Carnival cruise. After conducting guest research, Carnival’s ad agency, Anomaly, discovered that the Carnival brand, guests and crew all share the common belief that fun is a choice and whether on board or ashore, those vacationing with Carnival choose to be their truest self, embrace positivity and have fun with others. Carnival’s President Christine Duffy said: The Choose…