PepsiCo, Inc. (NASDAQ: PEP) is partnering with Carnival Cruise Line, the world’s most popular cruise line, to become the preferred beverage partner for its North American fleet. Beginning in January 2020, Carnival Cruise Line will begin serving a variety of beverages from the PepsiCo portfolio featuring premiere brands from Starbucks ready to drink coffee to fast-growing bubly sparkling water. When the transition is complete, Carnival guests will have a broad selection of beverage choices, from iced tea, sparkling water, coffee drinks and sports drinks to juices and soft drinks, including an array of low calorie and no sugar options.
Christine Duffy, president of Carnival Cruise Line said:
“At Carnival Cruise Line, we invite our guests to Choose Fun, and now with PepsiCo’s extensive portfolio of brands, we’re able to give them more ways to choose a beverage that suits their taste, mood and preference,”
“PepsiCo’s line-up of beverages will give our guests access to leading brands in growing non-soda categories like iced tea, juice and sparkling water, as well as popular soft drink brands that consumers love. We’re also excited to work with PepsiCo on our shared commitment to sustainability, including a reduced reliance on plastics, and alternative ways to deliver and serve water and other beverages.”
As they cruise, Carnival Cruise Line guests will be able to enjoy some of their favorite PepsiCo brands such as bubly, Pure Leaf, Naked Juice, Gatorade, MTN Dew, Starbucks, Pepsi, Pepsi Zero Sugar, Sierra Mist and Sierra Mist Zero Sugar among others.
Anne Fink, president of PepsiCo Global Foodservice said:
“Our brands both celebrate having fun and offering something special for everyone, making PepsiCo and Carnival Cruise Line a great match,”
“We’re excited to share the voyage as we create enjoyable, seamless experiences for Carnival Cruise Line passengers while they enjoy their fun vacations at sea and ashore.”
Carnival has been serving Coke products onboard their fleet of ships for many years. The change will likely be welcome for some and a sore spot for loyal Coke drinkers. Let the “Cola Wars” rage on.