Royal Caribbean is looking at taking vacation photos from boring to brilliant. With the help of an AI tool, Royal Caribbean guests can create a sensory display of their photos matched with a soundtrack that evokes feeling and mood. More than a year in the making, Royal Caribbean SoundSeeker™ is a groundbreaking, patent-pending digital experience powered by artificial intelligence (AI). The innovative tool is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph.
Jim Berra, chief marketing officer, Royal Caribbean International said:
“SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences; whether that is the SkyPad, which uniquely combines bungee jumping with virtual reality or live streaming your favorite shows from the middle of the ocean using VOOM, the fastest internet at sea,”
“People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.”
Royal Caribbean teamed up with experts from Berklee College of Music, and technologists from around the world, to create the unique song generator. Berklee leveraged music theory to create a roadmap for the tool that helps determine the musical pairing to photos, accounting for pitch, tempo and instrumental combinations, among others. The contributors from Berklee’s Institute for Creative Entrepreneurship (BerkleeICE) – an on-campus initiative that promotes entrepreneurialism in part by engaging Berklee students and faculty with emerging creative technologies – included Electronic Production and Design Chair Michael Bierylo, associate professors Ben Hogue and Michael Sweet, and assistant professor Jean-Luc Cohen.
SoundSeeker uses machine learning, an artificial intelligence technique that enables computers to simulate human intelligence and make decisions on their own without explicit instructions. The learning process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.
Find out more about Royal Caribbean’s SoundSeeker at https://www.royalcaribbean.com/soundseeker